Paying for data you don’t use is referred to as "breakage". Most people really dislike paying for things they don’t need or use. Ironically, every person who owns a smartphone overpays an average of $16 per month more than what they actually use. 1Traditionally, the wireless industry has used this "wireless waste" to subsidize the small percentage of customers who use extreme amounts of data. So, you end up having the majority of your customers paying for what the least amount of people use.
Our first project in Republic Labs, dubbed Maestro, helped us to better understand what we could change to solve this problem and make wireless plans better. Along with thousands of our members, we investigated new approaches to how customers are charged for data usage and experimented with new plans that pay you back for the cellular data you don’t use every month.
A seamless WiFi + Cell Network was just the beginning. And now, we have had the privilege to introduce the final product of our first lab the Republic Refund™ plan.
Here's What We Tested:
Get Paid Back
Get paid back for the cell data that you don’t use every month.
Track your usage
Easily track your cellular data usage right in the Republic app and decide when you want more.
Manage your cell data
Take control of cell data in the Republic app - you decide which apps you want consuming data and when.
Change your plan
Change your plans when your plans change - any time, right from the Republic app.